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6 ways to demystify web analytics fast
“If you can’t measure it, you can’t manage it.” That’s what Peter Drucker said to clarify the role measurements play in driving business growth. But when it comes to the topic of web analytics,...
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7 inspiring insights about our social media behavior
The Pew Research Center released findings this month about our social media behavior. The facts and figures are telling, but more telling is the insights they reveal about our character as human...
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21 reasons social media marketing fails
Social media marketing is the use of community-oriented publishing vehicles, available to anyone, to create awareness and build relationships that are capable of generating business behind your brand....
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11 case studies prove social media ROI for nonprofits
In a tough economy, it’s especially tough to be a nonprofit because people have less to give. But it looks like there is light at the end of the tunnel. Although nonprofits report being “cut to the...
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7 best examples of brand communities
A Brand Community is “a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand.” This is according to Albert Muniz Jr. and Thomas...
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7 seismic shifts in how we shop due to mobile devices
The title may be a bit of a tongue-twister but it tells the truth. The simplest definition of seismic is earthshaking. Within the last year, some profound changes have occurred in how we shop due to...
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What the Top 20 words people use on Twitter tell us
E.B. White said, “Use the smallest word that does the job.” In looking at the Top 20 words people use on Twitter, it appears we listen to E.B.’s advice. Because the Top 20 words, as reported by...
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6 rules of engagement for social media marketing that prove ROI
Social media marketing demonstrates its part of our DNA to find others with similar interests and bond with those who buy the same brands. There have been destinations on the internet for this purpose...
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5 lessons in fan relationship marketing from a music business leader
People in the music business get straight to the point. Can you blame them? It’s a hard business and tougher now than ever according to Tom Silverman, founder of Tommy Boy Records and the New Music...
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12 case studies that prove Social Commerce ROI
Social commerce is the merger of social media and ecommerce. It’s a marketing combination that’s here to stay because it aligns with our buying behaviors. 90 times in any given week people mention a...
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